Fractional CMO · Marketing Consultant · Freelance Growth Expert Get more customers.
👋 Hi, I’m Kevin. I’ve led growth on the path to IPO at Remitly and through IPO at Spire Global and built four $100M+ ARR product lines. Now I work solo to audit your customer journey, run rapid experiments, and train your team to own the AI-enabled system in 90 days.
Harvard MBA
NASDAQ: RELY
NYSE: SPIR
NYSE: T
NASDAQ: VIAB
You built a great business. Why does growth get stuck?
Growth rarely stalls from one big mistake. It usually slows down because small disconnects compound over time while everyone is busy running the day-to-day business:
Your customer journey drifts out of sync
Someone updates an ad, rewrites a landing page, or changes a checkout step, and suddenly the promise that brought the buyer in no longer matches what they see next. Even one mismatched message or extra step quietly kills conversion.
Attribution breaks (or measures the wrong thing)
Tracking breaks technically, the wrong attribution model gets applied, or outside platform changes (like Apple privacy updates or security bots inflating email open and click-through rates) corrupt your numbers. You end up flying blind or cutting budget from channels that actually drive revenue.
One winning channel blinds you to the next one
When you have one channel that prints customers, every new channel looks slow and expensive next to it. Teams over-rely on that single winner and starve the next growth engine until the first channel inevitably saturates.
Your agency gets comfortable or swaps their A-team
Even a good agency can go on autopilot once the retainer is locked in, or the founder and senior account manager who sold you move on to newer clients. You keep paying the same monthly fee while the sharp thinking disappears.
When you stare at your own funnel every day, it is hard to see what shifted. Sometimes it takes an outside operator who has scaled growth across multiple industries to spot the blind spots right away. And in most cases, there are no silver bullets. Real growth comes from tenaciously optimizing every little detail across the entire customer journey.
Audit the customer journey. Launch fast experiments. Build the system for hand-off.
60-Check Bowtie Customer Journey Audit
60-check inspection across tracking, acquisition, conversion, and retention to pinpoint every funnel leak and quick win.
Launch Minimum Viable Experiments (MVE)
Rank opportunities with an ICE Matrix and run fast 2–4 week tests to prove ROI and lower customer acquisition cost (CAC).
Build the System for Hand-Off
Everything documented in your shared repository alongside Loom video walkthroughs, written SOPs, step-by-step playbooks, and AI workflows so your team owns and runs the system independently.
The 60-Check Bowtie Customer Journey Audit Across All 8 Stages
Built on the Bowtie Data Model by Winning by Design
My AI-Enabled Growth System
Enterprise-secure Claude (local CLI & zero-training API) and BlazeSQL at the center—wired into your shared Markdown (.md) repository (GitHub, Google Drive, or OneDrive / SharePoint) and only the specific CRM, analytics, and marketing tools your team already uses (sample supported integrations shown below).
Everything I build is documented in your shared repository (GitHub, Google Drive, or OneDrive / SharePoint) along with Loom video walkthroughs, written SOPs, and step-by-step playbooks so your team can run every workflow on their own.
Connects only to the tools your team already uses (no rip-and-replace)
You don’t need all the tools shown on the wheel—I connect Claude (via Model Context Protocol (MCP), local CLI scripts, and REST APIs) strictly into the specific platforms your team already runs, backed by a shared .md repository in GitHub, Google Drive, or OneDrive / SharePoint (where every SKILL.md playbook, context file, and test readout lives). Supported integrations include Salesforce, HubSpot, Klaviyo / ActiveCampaign, GoHighLevel, GA4, PostHog, Supermetrics, Google Ads, Meta Ads, Instantly, Zapmail, Prospeo, Webflow, Netlify, Canva, Slack, and Google Workspace.
Enterprise-grade security: local & zero-training Claude + BlazeSQL
Built for strict data privacy: I run Claude using commercial/enterprise zero-data-retention workspaces (never used to train public models) and local Claude Code CLI execution on my machine. For sensitive customer, financial, or transaction databases, I use BlazeSQL—where only table and column schema metadata is used to write SQL and queries execute directly inside your local environment, keeping raw customer PII and records private.
Versioned Markdown skills (SKILL.md & MEMORY.md) with human-in-the-loop QA
Every workflow is codified as a reusable Markdown skill (SKILL.md) and persistent context file (MEMORY.md) in your shared repo—including custom executive brand-voice skills (trained on recorded calls and emails), a 5-gate Analysis Validation check, GA4 Funnel Analyzer, 60-Control Meta Ads Auditor, and Compliance Checkers. Every workflow keeps a human in the approval loop with a full audit trail so no AI slop or unverified numbers ever ship.
Measured in closed revenue, not clicks.
Every action, diagnostic check, and experiment in my Revenue Go-To-Market system is designed to drive measurable, closed revenue.
Featured Client Story · Award-Winning Healthcare & Medical Marketing Agency
Onboarded Thursday. Ads live by Friday.
And an honest pivot when the first test missed.
Marina Gee is the Founder & CEO of MG Media Creative, an award-winning medical and healthcare digital marketing agency that has helped 500+ private medical and healthcare practices grow. When a key employee unexpectedly got ill, she needed an experienced operator who could step in right away so their own lead generation didn’t miss a beat.
She called me on a Thursday. By Friday, I had LinkedIn Lead Gen Form ads and conversion tracking live. When my first angle didn’t perform the way I wanted, I didn’t make excuses or burn through her budget: I told her right away, changed one variable, and launched the second test that immediately brought in qualified leads at her target CPL.
“Kevin was able to generate leads for us quickly. He was incredibly attentive and responsive and quick to get systems in place. I called him on Thursday and by Friday he had ads up and running.”
“When his initial suggestion didn’t work, he was very upfront about it and immediately provided a recommended solution. That is a level of honesty that you don’t often see from service providers that is so refreshing. From there, he was quickly able to deliver on the leads he promised and communicated with me the whole way through.”
A B2B client came to me asking for more top-of-funnel ad leads, but my audit showed they already had enough leads and were losing deals in slow follow-up. I rebuilt their sales process with rapid response SLAs, tailored Challenger demos, mandatory mutual next steps, and HubSpot AI account briefs, lifting proposal win rates from under 10% to over 30% without spending an extra dollar on ads.
Their agency only targeted wealthy zip codes and optimized for cheap form fills. By tracing closed CRM sales backward, I found that less affluent zip codes actually bought more often, shifted bidding to booked sales calls, and grew closed sales from 17 to 38 customers while cutting ad spend 37%.
Overhauled hero positioning, fixed silent signup defects, and introduced a qualified trial gate that lifted trial-to-paid customer conversion nearly 4× (from 1.0%–1.5% to 4.6%–5.1%) and grew enterprise revenue upgrades +49%.
Did a segmentation analysis to create pricing based on segment needs, launching a land-and-expand pricing structure that grew recurring revenue 20% in 90 days.
Sound too good to be true? On average, every big win above took 2 to 3 failed tests and fast pivots to get there. The secret is running small, low-cost Minimum Viable Experiments so we spot the misses in days and only scale budget into the winners.
“Kevin has been an exceptional strategic marketing advisor for our Silicon Valley AI agent company. He didn’t just implement LinkedIn and email solutions, he introduced powerful marketing tools and educated our team throughout the process so we continue to apply that knowledge independently.”
“Kevin is the utmost professional. Highly recommended and an absolutely brilliant strategic mind. Everything I could imagine and more. I highly recommend Kevin for any of your needs and can assure you of his capabilities.”
“Achieved an enterprise pipeline of leads that are likely to convert worth well over $10M in annual recurring revenue and streamlined our marketing processes which led to a 200% increase in impressions.”
Why working directly with me could be better for your business.
Instead of managing a revolving door of agency account managers and disconnected specialists, you work directly with me from day one across strategy, hands-on execution, and team hand-off:
The person you meet does the work, from strategy to AI-scaled execution
No agency bait-and-switch where a senior partner sells you and hands your account off to a junior coordinator. Combining C-suite strategy and hands-on execution in one operator armed with AI eliminates handoff lag: I audit your data, build your experiments, and take ideas from diagnosis to live test in days instead of months.
Built to teach your team to fish, not keep you on a retainer
My entire practice is designed so you can run on your own. I audit what your current agency is doing and train your team with AI workflows, written SOPs, and video demos. I’ve already helped 2 clients replace their agencies and redirect those monthly retainer fees straight into working ad spend.
Cross-pollinated B2B and B2C playbooks
Having scaled both B2B and B2C businesses makes each side stronger. B2B taught me how to map long customer journeys and multi-person buying committees, which also unlocks high-ticket consumer, education, and household decisions that people rarely make alone. B2C taught me how to make B2B marketing human, clear, and differentiated instead of stiff and corporate.
A go-to-market leader who grew up in sales
Most marketers stop at MQLs and blame sales when leads don’t close. I started my career in sales, built the sales team from scratch at my startup TINYpulse (acquired by WebMD), served as VP of Sales, and ran a $50M+ renewal sales book at Spire Global. Many clients hire me specifically to fix their sales process, speed-to-lead SLAs, Challenger demos, and CRM pipeline so marketing and sales close revenue together.
Whether you are searching for a Fractional CMO, a B2B or digital marketing consultant, a part-time / contract CMO, or a senior freelance marketing expert, working solo with me gives you both C-suite IPO leadership (Harvard MBA, path to IPO at Remitly, NYSE IPO at Spire Global, 4× $100M+ ARR product lines) and hands-on execution (the 60-Check Bowtie Audit, Minimum Viable Experiments, and AI workflows in your shared .md repo) with published pricing — compare all 4 models in the 2026 Buyer’s Guide →
Simple pricing. Then you own the system.
Start with a standalone 60-Check Bowtie Customer Journey Audit or a 90-Day Growth Sprint, then run independently or continue on flexible hourly support.
- Full 60-Check Bowtie Customer Journey Audit across your tracking/analytics foundation, acquisition channels, checkout, and current agency work.
- ICE-Scored Growth Roadmap ranking every funnel leak and growth experiment by revenue impact and speed to ship.
- Why the range ($15K–$20K): Pricing scales with channel complexity. Businesses running more ad platforms, products, or funnel stages require more time to audit thoroughly.
- Month 1: 60-Check Bowtie Customer Journey Audit + immediate quick wins.
- Month 2: Launch Minimum Viable Experiments (MVEs).
- Month 3: Build the System for Hand-Off (documented in your shared repository with Loom video walkthroughs, written SOPs, playbooks & AI workflows).
- Why the range ($10K–$15K/mo): Scales with the number of active channels audited and tested.
- Exclusively for Alumni Clients: Ongoing senior operator support after I complete your Audit or 90-Day Growth Sprint.
- Flexible Advisory & Execution: Tap me for experiment reviews, new channel launches, hiring interviews, or additional AI workflows.
- Why the range ($190–$225/hr): The lower $190/hr rate applies with a minimum monthly hour commitment; $225/hr is for ad-hoc, on-demand hours.
Are We a Good Fit?
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