Time for some data-driven group therapy.
1. You are not alone! Win Rates Dropped 15%, Sales Cycles were 32% Longer, and 25% More Stakeholders Were Involved In The Process.
These win rates, sales cycles, sales methodologies, and more from +3m B2B SaaS Opportunities analyzed by Ebsta and Pavilion. According to Ebsta: "In our third B2B Sales Benchmark Report, we have analyzed 3.2 million opportunities, from 364 companies, representing over $37 billion. Through the report, we explore B2B sales trends in 2022 and the impact of four key factors we have proved have the greatest effect on sales velocity: relationships, engagement, deal qualification and age.Whilst we use sales velocity as the ultimate measure(accounting for speed, efficiency and value), we also highlight the impact of factors on win rates, sales cycles and deal values.To be more representative, we have analyzed the performance of small, medium, and enterprise sales processes".
2. 20% of AE's hit 100% of Quota, aided by a 3:1 Ratio of AE to SDR's, and a 25% Win Rate.
BenchSights provides this data and breaks it down by ARR, ACV, and provides histogram nuance beyond the mean. BenchSights was started by SaaS pioneer David Spitz who in 2010 started the Pacific Crest SaaS Survey , which was the first benchmarking study of its kind, focused on SaaS company performance.
3. What Trish says.
From the master of sales, crowd-favorite, and founder/CEO of The Bridge Group, Trish Bertuzzi, are two benchmark reports for SDR and AE's on how they spend their time, how they are paid, how long they stay, and who are they managed by.
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