How to use Employee Trends In Apollo.io for Account Based Marketing
Use Apollo.io Employee Hiring Trends To Target The Right Accounts
Full Transcript:
0:00 Alright, I'm a huge fan of Apollo, some great information, but sometimes it's not explained very well. And one of the areas that I noticed is under insights for company employee trends, like where are they hiring people.
0:00 Alright, I'm a huge fan of Apollo, some great information, but sometimes it's not explained very well. And one of the areas that I noticed is under insights for company employee trends, like where are they hiring people.
0:15 So I created this video because I tried to find the answer, I could not find it. I'm pretty sure if I ping somebody there they would have gotten back to me, but you know I just want to figure out some of the stuff myself and not have to talk to somebody.
0:31 So, employee trends is pretty powerful. If you are selling products or services into different departments, you can see what's happening to their headcount.
0:41 And one of the things you can do under the departments is if you don't see one here, in the broad categories, you can actually pick some of the smaller categories here and add that in.
0:54 So, I'm going to look at support. And then what it will do is it will give you the total uhm new heads for the category added and then the year over year growth rate.
1:09 Now, what's really confusing is let's go to one of the bar charts. Sales, 425 out of 970 total new head count.
1:16 You know, roughly almost half. That kind of makes sense in the bar chart, but what it is is 0% in parentheses.
1:23 Well, that's actually the year over year growth rate. So pretty simple. It's not really explained anywhere. I had to figure it out myself and I hope this helps you.
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